internet marketing gurus, which they need to look out for later this year and next year.Even though, Google has been doing instant answers for a long time, however, in addition to the queries with immediate and direct responses, they have built their own tools and incorporated those directly into the SERPs

1. For the First Time, the Non-Profit Universities would offer a degree in Internet marketing including special classes for SEO.

Although, there are already private institutions such as the University of Phoenix, Fullsail etc. offering this degree, however, what I don’t know is how worth these degrees are. Seeing institutions such as University of Washington, Standford and Wharton offering MBA program in internet marketing would be a major bonus equally both to the seekers and the universities themselvesThe main reason for this to occur in 2016 is because according to the LinkedIn top 25 job skills data, a significant value was given to SEO and digital marketing skills in profiles that were looking for a new job

2. Instant Answers will be provided by Google in search results with even more engaging tools.

Even though, Google has been doing instant answers for a long time, however, in addition to the queries with immediate and direct responses, they have built their own tools and incorporated those directly into the SERPs, thus undercutting a number of other online tool vendors.

In 2016, we will see partnerships like in the case of OpenTable, possibly with companies such as Flixster, Uber etc to have their data surfaced directly

3. Facebook will start including some sort of web content in their search functionality (not on their own site though).

Even though it’s a risky prediction, however, I think that with their ad offerings, they would pay more attention to building any form of search data/history about their users to make themselves even stronger than they already are today

4. Google Will Pay More Attention to Twitter Feeds.

Google will start indexing more links from Twitter.com, which means that a large percentage of hashtags, tweets and profiles are going to be indexed by this year’s end. Recently, I’ve seen more and more twitter links making their way into the search results so the trend will only continue more in this year.

5. The SSL/HTTPS Referrals and Apps combined will make the traffic source data hard to come by.

By the start of next year, most of the publishers will experience 40% increase in their direct traffic, even though this happens mostly because the social referrals and the searches fail to pass an appropriate referral string. This is easily verified by companies such as Define Media Group, who are considered as the best allies of marketers in understanding the web traffic patterns.

However, being unable to prove that the direct traffic is the traffic that is brought through search results that are not properly chained is quite challenging for every web marketer as it would not get you.

 

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